Beltaste
Who Are We?
Beltaste originated from Vanreusel Snacks, a traditional Belgian family business.
Paul Vanreusel established the company in 1953, trading in artisanal meats. Less than two decades later, in 1970, Paul switched to frozen snacks and developed the well-known classics. In 1976, the very successful company was passed on to Paul’s four sons.
Due to the enormous production boost and increasing demand, Vanreusel had to increase its capacity considerably in the early 1990s. Today, the third generation, Paul-Emmanuel and Roel, is at the helm of the family business, now trading under the name Beltaste. In Hamont, Limburg, the company has since grown into a snack manufacturer with more than 250 employees.
Thanks to years of experience in fast service, and as a market leader in high-quality frozen meat snacks, the company is already positioning itself as an ideal partner for the entire food industry.
Our focus throughout the entire organisational structure is on offering solutions and working with customers to understand their wishes.
There is now a strong focus on both sustainable production and entrepreneurship, with unrivalled quality and great pride.
We have 3 production locations – one in Hamont (Belgium), one in Morahalom (Hungary) and another in Aalsmeer (The Netherlands).
In Belgium, we focus on cooking and roasting products, while in Hungary we only produce products on sticks such as satay and the like. In the factory in the Netherlands we produce traditional croquettes and bitterballen.
Our way of working?
The customer is always our focus, and we make every effort to deliver the desired product in the desired manner. And we do all of this with a view to maintaining a long-term relationship based on trust and open communication.
Due to the family nature of our company, our communication lines are short so we can flexibly and quickly anticipate your specific wishes.
Our misson
With our professional and dedicated team of loyal employees, our up-to-date production equipment, and our existing and future customers and suppliers, we want to offer innovative deep-frozen (and fresh) convenience foods in various industries in a transparent and sustainable way.
Our vision
We want to grow into the preferred supplier for innovative and high-quality convenience food for all our customer types.
Benefits
Why work with Beltaste?
- More than 60 years of experience in the industry
- Specialised in frozen meat products, poultry and artisan croquettes
- Up-to-date production equipment
- Excellent value for money
- Customised products
- Service: fast deliveries and flexibility
- IFS certified
- Halal options
“We are most pleased when we can establish a partnership with satisfied customers.”
Beltaste professional
The range proposed below is only part of our production-related options. Working with the customer, we are happy to look at the entire process: from raw material to end product.
Production options
- Machinery is suitable for producing various shapes, weights, colours, coatings, etc.
- Different structures such as fine or coarse ground
- Meat, vegetarian and halal
Production techniques
- Baking, steaming, frying, smoking
- Puncturing
- IQF
- Frozen
- Refrigerated
Packaging options
- American folding box, sprinter boxes, etc.
- Bulk packaging
- Vacuum
- Bagging
All this is possible in cooperation with our specialised R&D department to develop your own recipe if desired.
Beltaste has 3 of its own Foodservice brands in its portfolio: Vanreusel, Oma Bobs and COPAIN.
Vanreusel
Vanreusel is more than a snack brand, it is the ultimate guilty pleasure no one can resist. Every visit to the snack bar becomes a memorable experience, from the very first bite to the last finger lick. With a range full of classics such as frikandels, meatballs and burgers, alongside iconic favourites like the XXL Frikandel, Crizly, Belcrunch and Dynamite, Vanreusel delivers the ultimate snacking experience. Always with the familiar taste that keeps you coming back for more.
With a strong reputation in the world of snack bars, Vanreusel combines craftmanship with pure indulgence. Whether it’s a quick portion of fries during the week or a late-night snack, Vanreusel serves the classics people know, love and keep coming back for. Irresistible, unmissable, unforgettable.
The snack you’ll keep craving!
Oma Bobs
Oma Bobs is more than a croquette brand, it is a source of inspiration for every chef. A culinary force that sparks creativity and helps elevate every menu. With a surprisingly wide range of premium (mini) croquettes and bitterballs, Oma Bobs offers endless possibilities. From timeless classics to bold creations, always crafted with unmistakable artisanal quality.
Built on years of expertise in artisanal croquettes, Oma Bobs combines authentic craftsmanship with culinary creativity. From serving a beef bitterball with a spicy dipping sauce to presenting a truffle mini croquette with wild mushrooms on a sharing platter, Oma Bobs inspires chefs to create, experiment and surprise their guests. Made to cook, made to impress.
Made to create!
COPAIN
COPAIN is more than a food brand, it is a trusted partner for the foodservice industry. A flavour maker that makes life easier for buyers, chefs, café owners and restaurateurs alike. With a range full of brasserie favourites, COPAIN serves up delicious croquettes, bitterballs and sharing snacks. Always delivering consistent quality at an attractive price.
With over 25 years of expertise in crafting artisanal croquettes, bitterballs and savoury snacks, COPAIN combines a passion for great taste with the convenience hospitality professionals need. From aperitifs and drinks platters to tapas boards and lunch dishes, a true COPAIN always leaves guests wanting more.
Serving success, every day!
Private labels
Do you want to offer products under your own label? Then you should definitely choose Beltaste. We provide the perfect product that meets all your requirements.
Semi-finished
If you are a manufacturer looking for semi-finished products with added value, we are happy to offer our team of product developers to work and support you.
IFS certified
Quality is very important to us, not only for food safety throughout the entire chain, but also for offering our customers a constant product. This is why we build up a long-term and stable relationship with all our suppliers, resulting in a stable and high-quality product.
We have been the holder of the IFS certificate since 2006. IFS stands for International Food Standard.
Our employees are involved in the pursuit of quality from day 1, and are therefore extremely proud of the products. We also provide the necessary hygiene and safety training and information to our personnel in the factory on a continuous basis.
Sustainable business
Beltaste is focused on sustainable business. We are constantly investing in the following to do our part for social responsibility.
- Responsible product
- Reducing our environmental impact
- Ensuring people come first
- Striving for 100% food safety and quality
View the Sustainability Report Here.
Vacancies
For job offers we would like to refer you to our Dutch site, because the official language in our company is Dutch.